A style of advertising price cuts that appears puzzling in the modern 2012 age. The year is 1947 and such generic products as margarine and butter have been reduced by a couple of pence. It was an age of counting the pennies when a penny bought something. No mention of the brand or the actual selling price. Notice it is just the basics apart from the absence of tea, coffee and flour. The "Double Savings" is a reference to the "Divi" being the second saving.
Reference : M&S Co-operative Herald monthly magazines from 1947.
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